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Publicação
The rise of servitization in the German B2C solar energy market: investigating solar-energy-as-a-service business models from an operational perspective
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Orientador(es)
Resumo(s)
In the post-feed-in tariff era, business models in the German B2C solar energy market have
shifted from relying on governmental subsidies to achieving profitability by providing
customers with effective service solutions and flexible financing options. This work project
investigates how Solar-Energy-as-a-Service companies can enhance their value generation,
delivery, and capture in the current market environment. Through nine semi-structured expert
interviews and a review of secondary data, recommendations were formulated directed for
companies operating with SEaaS business models. One recommendation focuses on predictive
analytics for lead generation, helping companies identify high-value customers, reduce
acquisition costs, and target them with optimized offerings.
Descrição
Palavras-chave
Strategic business models Photovoltaic industry Solar energy systems Business model CANVAS Business ecosystem Energy-as-a-service Solar-energy-as-a-service SEaaS Virtual power plant All-in-one energy supplier