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| 3.93 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Agriculture, a pivotal sector which plays a key role in feeding the worlds growing population
faces numerous challenges in terms of meeting production demands, inefficiencies in supply
chain management and limitations in resources. This case study examines the situation of VITO
Remote Sensing, a Belgian company that specializes in utilizing earth observation data to combat
the challenges faced in agriculture. The study explores the role of VITO remote sensing in
precision agriculture and potential strategies for commercialization, including the possibility of
creating a spin-off. Key considerations include commercialization strategies, competitive
positioning, stakeholder impact, and ethical considerations.
Descrição
Palavras-chave
Precision agriculture Earth observation Spin-off Sustainability Commercialization Business model innovation
