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The acquisition of On Holding by Nike, Inc.
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Resumo(s)
The athletic footwear industry is at a dynamic crossroads, with innovation and consumer
engagement reshaping market leaders. This thesis explores the potential acquisition of On
Holding by Nike Inc., focusing on the strategic and financial rationale behind the deal. On
Holding rapid market share growth and cutting-edge innovation contrast with Nike’s recent
challenges, presenting a compelling case for synergies. Through detailed valuation models and
synergies projections, it is estimated the potential value creation of merging On’s technological
edge with Nike’s global infrastructure. Ultimately, a comprehensive rationale and quantitative
analysis is provided, showcasing how this acquisition could restore Nike’s leadership position.
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Palavras-chave
Footwear Valuation Sportswear Synergies Nike Inc On Holding AG Innovation Mergers & Acquisitions