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A case study on whether Google overpaid for Fitbit
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This case study analyzes the acquisition of fitness tracker and smartwatch manufacturer Fitbit
by Google in 2019. The case allows students to look at the transaction from the perspective of
an investment banker advising Google. The discussion focuses on the question of whether
Google paid too much for Fitbit, which at first glance appears to be the case, as Google paid a
premium of more than 100% compared to the unaffected share price. The analysis therefore
requires a valuation and then examines possible motives for the overpayment and potential
explanations of how the price could be justified.
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Fitbit Google Mergers and Acquisitions Overpayment Synergies