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Shaping sustainable choices: the interaction of value-based framing and core personal values in consumer behavior
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| 2.07 MB | Adobe PDF |
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This study investigates the influence of value-based framing on sustainable purchasing
behavior, examining how biospheric, altruistic, hedonic, and egoistic values shape consumer
choices. Using an experimental design, the study analyzed responses from three participant
groups: control, self-enhancement framing, and self-transcendence framing. Our findings
reveal that biospheric and altruistic values consistently promote sustainable choices, with
self-transcendence framing showing significant impact. This research contributes both
theoretical and practical insights for sustainable marketing.
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Palavras-chave
Sustainable purchasing Value-based framing Schwartz theory Boumann EPV-Q Consumer behavior