Business in practice - pioneering the sustainable future of the automotive industry: Evoway´s performance review and a personal reflection

Abstract

The Business in Practice program offers an intensive experience and fosters both personal and professional growth, as participants work in teams to manage a global automotive company within a business simulation. This thesis examines the performance of EvoWay, focusing on three key corporate functions—strategy, operations, and marketing—to explain the company’s decisions in transitioning towards electrification and sustainability. It highlights the interplay between these functions, identifying challenges and factors that influenced the company’s success. Additionally, the thesis includes a personal reflection on two critical incidents during the simulation, underscoring the impact of team dynamics on organizational results.