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Strategic pathways for new space pioneer start-up - claiming leadership in nascent markets
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Resumo(s)
This work explores how OKAPI:Orbits, a pioneering software startup in the space situational
awareness (SSA) and space traffic management (STM) industry, can strategically navigate nas cent markets. By balancing efforts between exploiting its leadership in near-Earth orbit markets
and exploring emerging opportunities like on-orbit servicing, assembly and manufacturing
(OSAM) and cislunar space, OKAPI:Orbits exemplifies how resource-constrained startups can
shape new market boundaries. The study focuses on actionable strategies for nascent market
entry and evaluates the role of sustainability, innovation, and strategic partnerships in fostering
growth.
Descrição
Palavras-chave
New space Space situational awareness Nascent markets On-Orbit Servicing Cislunar economy Startup Strategy