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Transitioning to electric vehicles: strategic, financial, and operational challenges for NOVA in the business in practice program
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Orientador(es)
Resumo(s)
This thesis looks at how NOVA has changed within the automobile industry, emphasising how
it has responded strategically to operational and financial difficulties. Through the integration
of financial innovation, such as green bonds, with strategic objectives and operational
adaptability, NOVA overcame initial obstacles to become a frontrunner in EVs. The study
highlights the significance of striking a balance between short-term and long-term goals as well
as the importance of self-reflection and adaptable leadership techniques. This work examines
how resilient, adaptable methods and reflective behaviours lead to sustained company
performance through case analysis and personal reflections on roleplays and operational
inefficiencies.
Descrição
Palavras-chave
Electric vehicles Automotive industry Sustainability Strategy Finance Operations Transition Innovation Market dynamics Green technology Corporate strategy Sustainable mobility Operational efficiency Business in practice