A carregar...
Publicação
Business in practice: firm analysis and personal reflection on leading Beep´s electrification journey
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 360.38 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The Business in Practice (BiP) simulation is a three-week group exercise simulating the
management of an automotive company. Teams were assigned roles in five key areas:
Marketing, Operations, Innovation, Human Resources, and Finance, collaborating to navigate
the company’s shift toward electric vehicles. The analysis focuses on Human Resources,
Innovation, and Finance, examining their role in Beep’s strategic transformation. It explores
the impact of employee engagement, green innovation, and capital structure on business
outcomes. Two critical incidents during the group exercise are analyzed, highlighting tensions
within the team and the importance of cross-functional collaboration for long-term success.
Descrição
Palavras-chave
Business simulation Team dynamics Conflict handling Innovation Automotive electrification strategy Corporate Finance Sustainability and ESG