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Case study: Nova transition to Egypt with focusing on attracting top-notch students
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| 8.37 MB | Adobe PDF |
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Resumo(s)
Nova Lisbon's strategic decision to establish a new campus in Egypt stems from a
comprehensive analysis of market dynamics, economic factors, cultural considerations, and
regulatory frameworks. Aligned with the institution's global expansion goals, this move
reflects the broader trend of internationalization in higher education. The study underscores
the importance of initiatives like branch campuses and international programs, emphasizing
Nova's commitment to responsible management education (RME). The case study delves into
the potential impact on Nova's operations, global positioning, and the complexities of
internationalization in a new cultural and economic context. Insights from responsible
management education in Egypt provide valuable perspectives, guiding Nova's efforts to
develop ethical leaders within the Egyptian context. The Research concludes by offering
strategic recommendations for Nova to attract top-notch students to its new campus,
considering factors such as internationalization strategies, responsible management
education, and global positioning.
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Palavras-chave
Nova Lisbon International expansion Higher education Responsible management education Global positioning Internationalization strategies Business school Cultural dynamics Economic considerations Egypt Sustainability Higher education key trends Student attraction Nova Cairo Campus business model Regulatory challenges Academic freedom