APPACDM Porto social impact field lab: strategic revenue diversification at APPACDM Porto - how can CeRBE maximise room capacity and market position while pursuing growth opportunities?

Abstract

This Work Project analyses APPACDM Porto’s strategic development, focusing on enhancing financial sustainability, while maintaining its social mission of supporting individuals with intellectual and development disabilities. It examines two key revenue-generating units: CeRBE (a rehabilitation center) and Cantinho (a social store). For CeRBE, recommendations include expanding into non-IDD segments, optimizing their room utilization and market positioning. For Cantinho, the proposal focusses on operational improvements, structured marketing initiatives, and tourism market expansion. The analysis concludes that these strategies could reduce subsidy dependency by 29% while strengthening social impact, providing a roadmap for sustainable growth, and enhanced financial resilience.