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APPACDM Porto social impact field lab: strategic revenue diversification at APPACDM Porto - how can CeRBE maximise room capacity and market position while pursuing growth opportunities?
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Resumo(s)
This Work Project analyses APPACDM Porto’s strategic development, focusing on enhancing
financial sustainability, while maintaining its social mission of supporting individuals with
intellectual and development disabilities. It examines two key revenue-generating units:
CeRBE (a rehabilitation center) and Cantinho (a social store). For CeRBE, recommendations
include expanding into non-IDD segments, optimizing their room utilization and market
positioning. For Cantinho, the proposal focusses on operational improvements, structured
marketing initiatives, and tourism market expansion. The analysis concludes that these
strategies could reduce subsidy dependency by 29% while strengthening social impact,
providing a roadmap for sustainable growth, and enhanced financial resilience.
Descrição
Palavras-chave
Non-profit Organization Mental disabilities Impact assessment Organizational effectiveness Social mission Subsidy dependency Healthcare and therapy services Client acquisition Financial sustainability Digital transformation Brand development Market positioning Corporate Social Responsibility Operational efficiency Corporate partnerships Tourism sector Product development