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Revolutionizing travel: pioneering innovation at Travelstore - elevating external communication and brand positioning to strengthen Travelstore´s market presence
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| 1.05 MB | Adobe PDF |
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This thesis examines how Travelstore, an agency specializing in business travel, can use Design
Thinking, Artificial Intelligence (AI) and Innovation to stimulate its digital transformation,
optimize efficiency, and offer a better customer experience. Faced with processes that are still
too manual and poorly integrated systems, it proposes concrete solutions such as the use of
chatbots and data automation. By enhancing its external communication and brand positioning
with a focus on innovation and advanced technologies, Travelstore can strengthen its market
presence, improve stakeholder engagement, and ensure long-term growth. Effective external
communication helps build relationships with key stakeholders, while brand positioning
differentiates the company in a competitive landscape. The study highlights the strategic
potential of AI, not only to improve performance but also to support continuous innovation and
adaptability in the business travel sector. By embracing these strategies, Travelstore is poised
to revolutionize its operations, deliver unparalleled value to clients, and set a new benchmark
in the business travel industry.
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Palavras-chave
Design thinking Corporate travel Artificial Intelligence (AI) Digital transformation