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The case of Jacquemus business expansion in Asia: focus on shang hai market
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| 4.48 MB | Adobe PDF |
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Resumo(s)
This Work Project explores the market potential for luxury brand Jacquemus in Asia. Analyzing
Jacquemus' strategic operations and offering insights into the rapidly evolving Asian Luxury
Market, the paper delves into the strategic opportunity for Asian market expansion. Assessing
a complete dataset covering Asian nations the Work Project contributes to understanding the
most suitable target country market in Asia. In conclusion, implementing a detailed analysis of
Hong Kong, Shanghai (China) and Singapore markets, it comes out that the latter is the most
attractive option for Jacquemus, thanks to its flourishing economy, attractive luxury market and
openness to new trends.
Descrição
Palavras-chave
Shang hai Jacquemus Business expansion Asia Luxury Branding