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Innovating urban co-living: a strategy to address housing affordability and social isolation: Boommate as a customer-centric approach to tackle economic pressures in the urban housing crisis
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This thesis explores urban isolation and rising housing costs by examining the potential of co living. "Boommate" is a digital platform designed to connect individuals and enable co-living
through affordability, compatibility, and stability. Developed using Lean Startup and Design
Thinking methodologies, the project emphasizes product design, verified profiles, and tools
fostering trust and community. Early-stage validation demonstrated strong market interest,
confirming its potential to solve real-world challenges. By combining research with
entrepreneurial innovation, this thesis highlights co-living’s potential to enhance quality of life
and offers scalable solutions for underserved demographics, particularly Baby Boomers.
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Palavras-chave
Co-living Housing affordability Community building Digital platform design Shared housing dynamics Urban housing challenges Social isolation Mental health Innovative co-living solutions Compatibility in shared living Digital housing platforms Community-building tools Sustainable urban living User-centric housing models