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From snacks to sustainability: the case of GoGo squeeZ in Portugal
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| 1.71 MB | Adobe PDF |
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Resumo(s)
The work project includes a case study, analysing GoGo squeeZ’s strategic entry in Portugal in
2017. Reviewing how the brand navigated a growing healthy snacking market, adapted to local
preferences, and addressed environmental ambitions. The teaching note delve into the role of
marketing strategies. Finally, the evaluation report provides actionable recommendations to
enhance GoGo squeeZ’s market presence and double revenue by 2030, aligning growth with
sustainability goals.
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Palavras-chave
Market entry Sustainability Consumer behaviour Strategic differentiation Healthy snacking Regenerative agriculture Innovation