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Strategic partnerships between football national associations and the private sector: driving growth and sustainability-environmental, social and governance considerations in national associations partnerships
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Orientador(es)
Resumo(s)
To address the relationships between National Associations and its stakeholders, the
study initially introduces football governance within the European landscape. This intend to
facilitate the understanding of potential relationships and challenges of National Associations with
other entities as sponsors, private equity firms and in Public-Private Partnerships. Furthermore, is
emphasized the importance of following ethical and ESG principles, noting their impact on other
relationships and underscoring the need to adopt best practices and partner with ethically sound
entities. Finally, the research offered recommendations for each type of partnership to support
future decision-making by National Associations.
Descrição
Palavras-chave
Partnerships National Associations Sponsorship Private Equity Public-Private Partnerships ESG