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Influence of employer brand traits on workplace preference
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.24 MB | Adobe PDF |
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Resumo(s)
In today's competitive talent market, employer branding is crucial for consulting firms like
McKinsey & Company. As graduates in 2024 increasingly prioritize work-life balance, job
security, and supportive culture, this research examines the key employer brand traits that attract
top talent to McKinsey. Throught in-depth interviews, the study reveals specific factors in
McKinsey’s employer brand that attract top talent, providing valuable managerial implications
to enhance the firm's recruitment and employer branding strategies.
Descrição
Palavras-chave
Employer branding Organizational attractiveness Consulting Firms CEMS MIM