A carregar...
Publicação
Understanding gen zs perception of sustainability in the German luxury automotive market
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.15 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
As Gen Z becomes an influential consumer group, their expectations for sustainability are
reshaping the luxury automotive market in Germany. This study investigates the gap between
luxury car brands’ sustainability initiatives and Gen Z’s perceptions. By analysing key metrics
such as Green Scores, Electric Model Share and emissions, the research identifies the most
impactful factors on perceived sustainability. Findings indicate that Green Scores and
emissions reductions significantly influence perceptions, while ambitious carbon neutrality
targets alone have less impact. These insights provide luxury car brands with strategies to
enhance their sustainability image and appeal to eco-conscious Gen Z consumers in Germany.
Descrição
Palavras-chave
Luxury automotive Sustainability Generation z Electric vehicles Brand perception