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Rethink the food and beverage offering for Pestana city hotels in Portugal and Spain: pricing strategy
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| 9.26 MB | Adobe PDF |
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Resumo(s)
This project aims to redefine the Food & Beverage offerings for Pestana City Hotels in Portugal
and Spain, focusing particularly on the brands Pestana Pousadas de Portugal, Pestana Collection
Hotels and Pestana CR7 Lifestyle Hotels. This done through the application and development
of various business models and methods. Furthermore, an individual contribution explores the
underlying aspects that contribute to developing a pricing strategy.
Descrição
Palavras-chave
Pricing strategy Value based approach Value creation Value communication Perceived economic value True economic value Economic value