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Swiping right to success: a case study on Bumble Inc. and the gender gap in entrepreneurship - CEO gender´s impact on initial public offerings dynamics
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| 2.86 MB | Adobe PDF |
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This case study explores the journey of Bumble Inc., a company that has made an important
breakthrough in the competitive online dating industry with a female-empowering business model.
In the first part of the teaching notes, we dive into the company's pre-investment dynamics,
proposing innovative solutions to reduce gender disparity in funding. In the second part of the
teaching notes, we analyze the role of the CEO´s gender in its successful IPO and show Bumble's
strategic approach to addressing the gender gap in entrepreneurship.
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Female entrepreneurship Venture capital Gender diversity Initial Public Offerings Firm performance