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Transforming service industry rewards in the cashless era: exploring “BetterTip” as a digital tipping solution through the lens of disciplined entrepreneurship
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Resumo(s)
This work project investigates the development of BetterTip, a digital tipping platform designed
to enhance the tipping experience in service industries among increasing cashless transactions.
Utilising the 'Disciplined Entrepreneurship' framework, the study focuses on the German market,
addressing challenges in tipping culture and practices due to digital payment trends. BetterTip
aims to streamline the tipping process, ensuring fairness and transparency for service staff and
convenience for customers. The research includes market analysis, product design, and strategic
business modeling, demonstrating BetterTip's potential in changing tipping practices and
supporting service industry employees financially.
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Palavras-chave
Field lab Business idea Entrepreneruship Impact Social entrepreneurship Digital shipping Bettertip Service sector