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Enhancing revenue performance and distribution in hospitality through artificial intelligence and strategic insights: framing latest trends and industry response
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.14 MB | Adobe PDF |
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Resumo(s)
The aim of this work is exploring strategies for enhancing market competitiveness through a
blend of back-end and customer-perceivable innovation, focusing in particular on the
importance of driving digital experience data-driven processes. Additionally, an exercise was
performed on Ovolo Hotels using IDC Metodologies to showcase an example of strategic
priorities for advancement. Furthermore, after conducting experts interviews, the document tries
to frame the latest trends within the hospitality industry together with the strategic response of
market actors.
Descrição
Palavras-chave
Revenue management Sustainability Kpi Occupancy Hospitality Operations Customer service Artificial intelligence Digital marketing Loyalty strategy Customer lifetime value Online reputation management Voice of guest