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How can companies rebalance their supply chains to reduce their reliance on China? - Procter & Gamble’s Case Study
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This academic thesis aims to explore strategies by which companies can reduce dependency on
China in their supply chains by using Burberry, Procter & Gamble, and Volkswagen as case
studies. We combined quantitative and qualitative analyses to understand what is driving
China's significance, underlying awareness of rebalancing, associated risks, and effective
approaches to reduce dependence. A survey and interviews were conducted to provide
meaningful findings to support our recommendations and conclusions. The case studies
highlighted several practical suggestions, including diversified supplier bases, off-and
nearshoring and increased digital integration for risk management for more resilient global
supply chains.
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Strategy Supply chain FMCG China Asian markets Mitigation ctrategies Dependency Globalization