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Small and medium sized enterprises competitiveness and internationalization - biofrescos
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Resumo(s)
This work project outlines a comprehensive internationalisation plan for BioFrescos, a
Portuguese SME in the frozen food sector. It includes an in-depth analysis of the Company,
market, and industry on both national and international scales. Belgium was chosen as the
target country through country ranking and clustering analyses. The plan features a detailed
entry strategy, encompassing entry modes, a comprehensive marketing plan, and financial
forecasts over five years. The project also includes a literature review on International Market
Selection for small firms. Additionally, an in-depth analysis of Belgium assesses the country's
conditions to confirm its suitability for BioFrescos' international expansion.
Descrição
Palavras-chave
Internationalization International business Marketing Strategy Biofrescos Frozen food Frozen processed seafood Internationalization plan Sme competitiveness Sme internationalization