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Publicação
Exploring implementation methods of UNICEF´s investment in technology
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 4.1 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This work project evaluates Y’s technology investments. It starts with the main challenge
faced by Y - the need for a comprehensive data analytics strategy for its National Branches - and is
extended to the evaluation of two priority investments for the next two years which are donor
segmentation and gamified donations. The project analyzes implementation methods for these
investments, its costs, and benefits for nonprofits, aiming to enhance donor retention, increase donations,
and improve engagement and awareness among donors. Insights from this project, are tailored to the
Portuguese Branch but applicable globally.
Descrição
Palavras-chave
Technology Investment NGO Strategy