A carregar...
Publicação
Consumer attitudes towards the direct monetization of personal data by banks in Portugal: a user study on compensation for personal data
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.96 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This study investigates consumer attitudes towards the direct monetization of personal data by
banks in Portugal, focusing on compensation for personal data. Utilizing the Unified Theory
of Acceptance and Use of Technology 2 (UTAUT2) framework, the research examines factors
influencing consumers' willingness to allow banks to sell their data. Through a survey of 50
bank customers, the findings reveal a general discomfort with data monetization, particularly
among older demographics. However, younger consumers show greater openness if
compensated appropriately. Key predictors of willingness include perceived benefits and
enjoyment in the process. The study underscores the importance of transparency, robust data
security, and tailored compensation models to balance consumer trust and innovative data
monetization strategies.
Descrição
Palavras-chave
Data monetization Compensation models Consumer willingness Personal data CEMS MIM