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Threads by meta: redefining social media dynamics, challenges, and unique features. professionals opinions and social media users perceptions
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Resumo(s)
The project explores how Threads, a social media platform by Meta, can establish itself based on
consumer perceptions of the social media landscape. This thesis analyses challenges and opportunities
presented by the introduction of "Threads," positioning it as direct competition to Twitter/X, and
other competitors such as Facebook, Instagram and TikTok. The findings contribute to formulating
effective strategies for Meta to navigate the competitive social media environment and position
Threads successfully. Investigating consumer perceptions in Europe, the thesis evaluates seven key
attributes of popular social media applications using perceptual maps, conjoint, and scenario
simulations.
Descrição
Palavras-chave
Threads Social media perception Threads lauch Professionals opinions Threads challenges