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Unraveling the drivers of divergent ESG practices: a comparative study of US and EU banks
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This thesis explores divergent ESG strategies in U.S. and EU banks, analysing motivations and
pressures that shape sustainable banking. It highlights contrasting approaches: market-driven
in the U.S. and regulatory-driven in the EU. Internal and external factors, such as regulatory
demands and stakeholder expectations, influence these strategies. The study uses a dual-frame work method to categorize ESG drivers and compares them through climate reports and indus try publications. Findings indicate that EU banks are influenced by strict regulations and sus tainability values, achieving comprehensive ESG goals, whereas U.S. banks show inconsistent
ESG integration due to market and political factors.
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ESG Banking sector Comparative analysis Regulatory environment