Strategic repositioning of schréder´s current product portfolio towards other smart city solutions for an enhanced market share through new pricing models and implementation strategies: what is the optimal pricing strategy for the beyond light layer aligned with each client´s product requirements

Abstract

In today’s age, the growing high rate of urbanization and energy crisis are driving cities towards an urban transformation to smart cities. As a prominent global lighting solutions provider, Schréder is gearing up to introduce two innovative strategic product layers in early 2024 and is now seeking suitable pricing and go-to-market strategies. Thus, this report answers these two questions and transforms theoretical strategic concepts to concrete implementation plans, supported by both competitive intelligence and financial modeling. The first chapter will highlight Schréder's Beyond Light Layer's role in revolutionizing urban environments with its integrated LED lighting and sensor system via the EXEDRA platform. This approach combines advanced technology with tailored consultancy to meet distinct city needs. Schréder's dedication to innovation will be evident in its value chain, set to enhance urban living standards through energy-efficient solutions. A strategic market segmentation and bundle pricing strategy will demonstrate its commitment to sustainability, operational excellence, and customer service, cementing Schréder's leadership in smart lighting and urban development.