A carregar...
Publicação
Elevating the employer brand: a quantitative investigation into the impact of cultural intelligence on employer attractiveness - measuring the impact of sociodemographic factors on employer attractiveness
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.28 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Considering today's increasingly globalized and culturally diverse job market, this thesis
investigates the role of cultural intelligence (CQ) in shaping employer attractiveness.
Addressing the unexplored linkage between CQ and employer appeal, the study initially
establishes a foundation linking CQ and employer attractiveness. Employing a quantitative
survey, it examines the influence of sociodemographic factors on CQ levels, preferences for
employer attributes, and their interrelation. The findings provide crucial insights for companies
aiming to enhance employer branding, revealing the significant impact of CQ on attracting and
retaining a culturally adept workforce.
Descrição
Palavras-chave
Cultural intelligence Intercultural competence Employer branding Employer attractiveness Employer attributes Generation Z Human resource management