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Navigating uncharted seas: a strategic analysis of X´s blue ocean market creation
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 8.24 MB | Adobe PDF |
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This paper presents a case study on Twitter, until March 2024, that delves into its transformative
journey, examining the company’s business model and how it was restructured after the acquisition
by Elon Musk. This includes strategic analysis of value propositions and how the company
differentiates itself on the social media industry. Additionally, it encompasses strategic debates
about the company’s rebranding and introduction of new revenue streams. It also explores the
possibility of X adopting a Blue Ocean Strategy. Fin
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Palavras-chave
X Blue Ocean Strategy BOS Twitter Strategy Market Demand Elon Musk