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Combustion to innovation: Nova´s strategic path to electrification and the role of team dynamics in a simulated business environment
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| 1.53 MB | Adobe PDF |
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Resumo(s)
The automotive sector is constantly transforming due to changing market dynamics,
technological advances, and a growing emphasis on sustainability. As consumer
preferences shift towards greener solutions, companies must rapidly adapt to new
environmental realities and stricter emissions targets. This thesis examines a three-week
simulation focusing on strategy, marketing, and innovation, underscoring the importance
of cross-departmental collaboration for overall success. It also includes a personal
reflection on two critical incidents faced as Marketing Director, detailing my approach and
the lessons learned, providing insights that will guide my future personal and professional
development.
Descrição
Palavras-chave
Business simulation Automotive industry Business in practice Sustainability Transition to EVS Develop a business strategy Competitive advantage Carbon footprint reduction ESGIntegration Cross-functional Marketing Reflective practice