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Business in Practice: Personal and business-related insights from a dynamic experience in the automotive industry
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 396.78 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The transportation sector is undergoing a seismic change as worries about sustainability grow
and the internal combustion engine (ICE) continues to lose market supremacy.
This report analyzes a three-week immersive business simulation in which teams managed a
multinational automaker's transition from internal combustion to electrification and
automation. The paper reflects on personal experiences, highlighting two critical incidents,
and evaluates the company's performance in strategy, marketing, and operations. It also
examines the challenges of electrification, particularly in team management and adapting to
emerging technologies. By drawing parallels with real-world automakers, this analysis offers
insights into the dynamics of value-based strategies and the evolving automotive market's
shift towards sustainability.
Descrição
Palavras-chave
Strategy Marketing Sustainability and ESG Finance Sustainable finance Automotive industry Apply theory in practice Business simulation Develop a business strategy Reflective practice Team dynamics Work in teams Reflective practice Managing a business