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Luxury event marketing: how do luxury brands influence consumer behavior through events?
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| 1.97 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
This research examines the position of luxury events in nurturing lasting relationships between
brands and consumers. Using both qualitative and quantitative techniques, this work project
analyzes online and physical luxury event strategies, presenting data from industry specialists
and consumer surveys. Suggestions include long-term emotional relationship building strategies and new ways to interact and engage with the audience. The results highlight
the significance of transcending consumer expectations and encouraging emotional
relationships to succeed in the luxury industry.
Descrição
Palavras-chave
Luxury event marketing Fashion shows Luxury consumers Luxury experiences Luxury brand events