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Business in practice: a personal reflection and analysis of a car manufacturer´s transition to electrification and sustainability
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.55 MB | Adobe PDF |
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Resumo(s)
The Business in Practice (BiP) program blends theory with practical experience through a
virtual simulation of a global car manufacturer’s shift to electrification and automation. By
coordinating decisions in Finance, HR, Marketing, Innovation, and Operations, the program
develops leadership, decision-making, and teamwork over six years of firm analysis, engaging
students from diverse backgrounds in a dynamic learning environment.
The first section analyzes Grizzly's performance in the business simulation, focusing on
strategy, innovation and finance. The second section presents a personal reflection on two
critical incidents that offered important lessons in teamwork and insights into career
development.
Descrição
Palavras-chave
Business simulation Team dynamics Cross-functional management Strategic business coordination Global automotive future Sustainability ESG