Business in practice: strategic and financial decisions for the development of BEEP in the automotive industry with personal reflections on team dynamics

Abstract

This paper explores the strategic and financial decisions made during a Business in Practice (BIP) simulation, with a focus on a company's transition to sustainability and operational excellence. The role of key directors, such as the CFO, COO and Chief Innovation Officer, in driving the company's growth and achieving its long-term goals is examined. Critical incidents related to team management and effective communication are also analyzed. Finally, conclusions related to the personal development of leadership and decision-making skills to achieve sustainable company growth are discussed.