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The journey of Gama´s electrification and a personal reflection
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 6.62 MB | Adobe PDF |
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Resumo(s)
This thesis explores the growth of a fictional company, Gama, in the automotive industry, as
part of a business simulation. The automotive industry is currently experiencing significant
disruption due to technological advancements and a shifting focus to environmental
sustainability. The company's journey offers valuable insights into the automotive sector,
underscoring the importance of developing strong, cohesive strategies to drive business
transformation. The paper specifically examines the areas of strategy, innovation, and human
resource management, including a personal reflection on the author's role within the simulation
team, emphasizing the importance of effective communication and the ability to resolve
conflicts.
Descrição
Palavras-chave
Automotive strategy Innovation Human resource management Sustainability Business simulation Apply theory in practice Team dynamics Intercultural teamwork Self-awareness Personal growth