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Business in practice: from simulation to real-life knowledge
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1000.25 KB | Adobe PDF |
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Resumo(s)
As people care more and more about sustainability, companies have to adapt and hop on the
trend. In a group of seven, we assumed the responsibility of different director roles (Finance,
Innovation, Marketing, Operation and Human Resources) for a simulation of three weeks, to
drive the change towards electrification of an automotive company: “Pantheon”. Its strategy,
marketing decisions and finance results will each be analysed and compared to real-life
companies to understand the ups and downs. In addition, this paper will focus on two critical
incidents to self-reflect on the lessons the simulation taught us.
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Palavras-chave
Automotive industry Car manufacturer Simulation Strategy Pestel Swot Finance Capital structure Debt-to-Equity Wacc FCF Roe Ebit margin Cash conversion cycle Marketing STP model Marketing mix Fours Ps Teamwork Communication Peer-assessment