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Expanding geographical reach in the market of international cooperation: the role of references in driving CESO´s growth and geographical diversification through partnerships
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Orientador(es)
Resumo(s)
This work project examines CESO’s geographical diversification strategy, as well as the role
of differentiating services to overcome the challenges faced by consulting firms in the
International Development sector. This paper begins with a Case Study about the challenges
that CESO encountering after deciding to end its overdependence on the African Portuguese speaking markets and diversify geographically, including the strict references prerequisites.
This teaching note analysis how CESO faced these diversification challenges and how did it
used partnerships to overcome them in order to drive the company's growth and geographical
diversification. It also includes two Teaching Notes and an Evaluation Project.
Descrição
Palavras-chave
CESO International development consulting International development and cooperation Geographical diversification Partnerships References Backstopping support Stakeholder support Stakeholder management International organizations Economic growth