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Publicação
Business in practice: evaluation of emotion's performance within the automotive industry and self-reflection on team performance
Orientador(es)
Resumo(s)
The automotive industry is undergoing a profound transformation driven by the global shift
towards sustainability, technological innovation and urbanization. This thesis presents an in depth analysis of the strategic, operational, and marketing decisions made during a 3-week
immersive business simulation, focusing on the performance of eMotion, the runner up of the
simulation. The analysis examines how the company's adaptation to market pressures,
sustainability goals, and emerging technologies influenced its corporate strategy, production
capacity, and market positioning. Additionally, a self-reflective analysis on team dynamics and
leadership development is included to provide insights into the complexities of managing a
company.
Descrição
Palavras-chave
Strategy Operations Marketing Self-reflection