How to achieve a breakthrough in the codfish category, increasing penetration of the brand Riberalves in the younger consumer segment (18-34) in Portugal- developing a positioning strategy

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2023_2024_Fall_53097_55624_53759_43093_43096.pdf		8.52 MB	Adobe PDF	Ver/Abrir

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Riberalves Codfish products Integrated marketing communications Stp marketing model Consumer behavior