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Pivotal or peripheral: assessing the role of generative artificial intelligence in accelerating entrepreneurial success - a study of enhancing Mvp development and product design
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Orientador(es)
Resumo(s)
This research investigates the extent to which generative artificial intelligence (GAI)
accelerates early-stage startups, focusing on ‘MVP Development and product design’. By
integrating literature and expert interviews, the study aims to fill the current research gap. This
research examines how GAI affects the success of startups, by mitigating common failure
factors and capitalizing on success factors. The results show that GAI varies between different
kind of tasks and offers practical recommendations and ideas for future research. These insights
guide founders in effectively utilizing GAI to navigate the new era of GAI-enhanced
entrepreneurship.
Descrição
Palavras-chave
Entrepreneurship Startup Innovation Generative ai Mvp Product design Ui/Ux