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Is your organization stuck in the past, or ready for the digital leap? The path of a consumers association
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| 3.59 MB | Adobe PDF |
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Resumo(s)
This case study explores Euroconsumers' pursuit of digital excellence, a shift from a print
leader facing a digital transformation challenge. Declining subscriptions and a loyalty gap,
particularly among younger generations, highlight the need for change. By focusing on
digital excellence, EC aims to enhance the subscriber experience, improve operational
efficiency, and adopt innovative business models. The study emphasizes the impact of
disruptive innovators on traditional businesses, the importance of data quality, and explores
strategies for improving value propositions and driving sustainable growth.
Descrição
Palavras-chave
Digital transformation Strategy Disruptive innovation Business model innovation Leadership