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Risk and opportunity in investing in African emerging markets: case study of Vodafone investment in Kenya
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This work project investigates the risks and opportunities of investing in African emerging markets by analyzing the case study of Vodafone (one of the world’s leading multinational corporations in the mobile technology industry) investment in Kenya. The work project examines the strategic roadmap and risk management of Vodafone Group, analyzes Vodafone's key markets and its key objectives, risks, associated opportunities and value creation approach, for its investments on the continent in general, and more particularly in Kenya. We have carried out a valuation of Vodafone's investment in Kenya through the valuation of Safaricom (Vodafone's associate in Kenya) using various methods including valuation based on book values, valuation based on market values, valuation based on intrinsic values and valuation based on comparable firms. The results obtained highlighted a wide range of values obtained.
The results also revealed that the consideration of some potential risks by investors had an impact on the valuation of Safaricom. The project therefore finds that Safaricom's well-defined strategy, good corporate governance and continuous technological innovations played an important role in explaining the company's results observed during the analyzed period.
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Risk Investment in African emerging markets Vodafone Kenya