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This case examines Farfetch's evolution from 2007 inception to February 2021, with a focus on
its 2018 IPO and subsequent key strategic acquisitions. Establishing as a technology company
in the luxury fashion sector, Farfetch capitalized on its marketplace and innovative solutions.
While the IPO was considered successful, it was significantly underpriced, and the dual class
share structure raised governance concerns. Following the IPO, Farfetch implemented an
acquisition-driven strategy, challenging the sustainability of its business model, reinforced by
high goodwill. Despite these issues and continued negative earnings, Farfetch showcased robust
revenue growth in 2020, sustaining investor confidence in its long-term prospects.
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Initial public offering Dual class structure Valuation Growth firms
