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Strategic refection of the apps for good's business models to make it financially sustainable and international plan
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Orientador(es)
Resumo(s)
This thesis addresses the financial sustainability challenges of Apps For Good and supports
its ambition to expand its impact internationally through the development of strategic
business model innovations and a profound internationalization strategy. The thesis is
divided into five core segments: an analysis of AFG's current status, improvements to the
business model within Portugal, exploration of potential international markets, formulation
of a market entry strategy, and a financial forecasting analysis. This approach aims to
transform AFG into a financially sustainable and internationally recognized program,
increasing digital literacy and fostering digital innovation globally.
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Palavras-chave
Financial sustainability Cost structure Penetration rate Scenario Irr Break-even Cash flow