Chicas poderosas: a case study of balancing impact and business sustainability in social entrepreneurship

Abstract

This case study delves into Chicas Poderosas, a pioneering non-profit founded by Mariana Moura Santos in 2013 to tackle gender disparities in media across Latin America, later expanding to Southern Europe and the USA. Originally a mentorship network, it evolved to include programs like leadership incubator and investigative journalism initiatives, profoundly influencing Latin America's media sector. As of early 2023, amidst substantial challenges, Chicas Poderosas confronted a critical crossroad. The organization faced the stark possibility of closure, compelling a deep reflection of the legacy and impact of their efforts in reshaping media narratives across continents.