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Artificial Intelligence and human creativity: exploring the collaborative dynamics in the advertising industry
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| 355.91 KB | Adobe PDF |
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Orientador(es)
Resumo(s)
This study explores the relationship between Artificial Intelligence (AI) and creativity in the
advertising industry, focusing on AI as a transformative tool in the creative process. The
qualitative research, including interviews with creative professionals, highlights the role of AI
as a catalyst for innovation and a partner for collaboration. Furthermore, the study underlines
the efficiency of AI in idea generation but also addresses concerns about the displacement of
human creativity. Finally, it emphasizes the importance of aligning the analytical capabilities
of AI with human creativity, demonstrating a critical synergy for the future of the industry.
Descrição
Palavras-chave
Artificial Intelligence Creativity Human-AI collaboration Advertising industry Creative process transformation