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How can circular economy change the public perception of the chemical industry?
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Resumo(s)
This study examines public perception of the chemical industry and investigates whether
incorporating Circular Economy practices can enhance this perception. While existing research
primarily addresses public attitudes towards chemistry in relation to education and chemical
hazards, the link between the industry's products, sustainability practices, and public perception
remains underexplored. This exploratory research, involving a survey of 123 participants, utilizes
multilinear regression analysis to identify strategies the chemical industry can adopt to mitigate
public stigmatization. The findings highlight the potential for sustainability initiatives like Circular
Economy to positively shift public attitudes and suggest avenues for industry engagement and
communication.
Descrição
Palavras-chave
Chemical industry Circular economy Sustainability Chemophobia Public perception