Electrifying Sub-Saharan Africa: doing business at the bottom of the pyramid in the solar energy sector

Abstract

Africa GreenTec is an Independent Power Producer, serving households, communities, and businesses in sub-Saharan Africa by offering affordable solar energy solutions. A case study closely examines Africa GreenTec's approach toward opening up the African market to solar energy and its distinct approach and challenges. A two-stage model developed in an evaluation report has been devised to choose the most potential countries for expansion amid political instability. The strategy taken by Africa GreenTec to meet the needs of the Bottom of the Pyramid market will be closely examined in the teaching note that follows, with numerous theories and concepts being applied.